Both behaviorism and psychoanalysis are regarded as dehumanizing by humanistic psychologists.Humanistic psychology expanded its influence throughout the 1970s and the 1980s.For example their belief in free-will is in direct opposition to the deterministic laws of science.
The humanistic approach emphasizes the personal worth of the individual, the centrality of human values, and the creative, active nature of human beings.
The approach is optimistic and focuses on noble human capacity to overcome hardship, pain and despair.
Self-actualization concerns psychological growth, fulfillment and satisfaction in life.
Humanistic psychologists rejected a rigorous scientific approach to psychology because they saw it as dehumanizing and unable to capture the richness of conscious experience.
In many ways the rejection of scientific psychology in the 1950s, 1960s and 1970s was a backlash to the dominance of the behaviorist approach in North American psychology.
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Rogers and Maslow placed little value on scientific psychology, especially the use of the psychology laboratory to investigate both human and animal behavior.