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It was enough to make me wonder why Louis CK doesn’t use Excel charts in his stand-up. Rudder: “From the time you’re 22 you’ll be less hot than a 20-year-old, based on this data.Rudder, who has a kind of self-effacing charisma (“This segues to the next point on my shitty piece of paper here”) stammered for a bit and smiled. “This is attractiveness votes, so think of this as our proxy for lust,” he said. She was looking for a clear-cut answer, a capital-T Truth. So that’s just a thing.” A flawed, messy, human thing that we probably could’ve intuited, but now, thanks to the data, we know.“Women who are, say, 28 find guys who are also 28 about the most attractive, and so forth.
Their idea was to start a blog that shared the kinds of interesting tidbits about OKCupid users that they were already emailing around the office.
The book arrives on Tuesday, bearing the kind of Gladwellian title — “Dataclysm: Who We Are When We Think No One’s Looking” — meant to tell readers that a Big Idea lies between the covers.
Rudder’s talk at the Empiricist League borrowed from the book’s first chapter, covering the basics of whom we’re attracted to and why.
But in 2009, Rudder said, “It was a different world because no company ever published any of their data about it.
So even just the fact of publishing some stats felt kind of transgressive.” Rudder’s first post about race — “How Your Race Affects The Messages You Get” — topped 1 million views. His writing on OKTrends didn’t somehow speak to a larger, introspective truth.