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Every We Chat user has their own We Chat Payment account.
In 2014 for Chinese New Year, We Chat introduced a feature for distributing virtual red envelopes, modelled after the Chinese tradition of exchanging packets of money among friends and family members during holidays.
We Chat also allows users to exchange contacts with people nearby via Bluetooth, as well as providing various features for contacting people at random if desired (if people are open to it).
It can also integrate with other social networking services such as Facebook and Tencent QQ.
The feature was launched through a promotion during China Central Television's heavily watched New Year's Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes.
The red envelope feature significantly increased the adoption of We Chat Pay.
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"Moments" is We Chat's brand name for its social feed of friends updates.